Software: The Future of Uncertainty

In the past, innovation followed a rigid process, but with the rise of software, it's become more agile. This shift allows for last-minute adjustments but also increases uncertainty in innovation management.

It's a lasting change that may redefine why companies fail at innovation. But, has innovation management changed so much that it could change the paradigm?

https://www.youtube.com/watch?v=_zNi9Triof4